Marketing - Snacktime Brands

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Ecommerce Marketing: Paid Ads vs Organic SEO

For DTC brands, deciding when to implement paid advertising and organic SEO is a critical…

Josh DelaneyApril 11, 2025

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} } @media only screen and (max-width:999px) { #ajax-content-wrap .container-wrap .font_size_tablet_16px.nectar-split-heading, .container-wrap .font_size_tablet_16px.nectar-split-heading { font-size: 16px !important; } } #ajax-content-wrap .font_line_height_1-6.nectar-split-heading { line-height: 1.6; } @media only screen and (min-width:1000px) { .full-width-content .column_container:not(.vc_col-sm-12) .col.padding-5-percent > .vc_column-inner { padding: calc(100vw * .025); } } .centered-text .nectar-split-heading[data-animation-type="line-reveal-by-space"] h1, .centered-text .nectar-split-heading[data-animation-type="line-reveal-by-space"] h2, .centered-text .nectar-split-heading[data-animation-type="line-reveal-by-space"] h3, .centered-text .nectar-split-heading[data-animation-type="line-reveal-by-space"] h4 { margin: 0 auto; } .nectar-split-heading[data-animation-type="line-reveal-by-space"]:not(.markup-generated) { opacity: 0; } @media only screen and (max-width:999px) { .nectar-split-heading[data-m-rm-animation="true"] { opacity: 1 !important; } } .nectar-split-heading[data-animation-type="line-reveal-by-space"] > * > span { position: relative; display: inline-block; overflow: hidden; } .nectar-split-heading[data-animation-type="line-reveal-by-space"] span { vertical-align: bottom; } .nectar-split-heading[data-animation-type="line-reveal-by-space"] span, .nectar-split-heading[data-animation-type="line-reveal-by-space"]:not(.markup-generated) > * { line-height: 1.2; } .nectar-split-heading[data-animation-type="line-reveal-by-space"][data-stagger="true"]:not([data-text-effect*="letter-reveal"]) span .inner { transition: transform 1.2s cubic-bezier(.25, 1, .5, 1), opacity 1.2s cubic-bezier(.25, 1, .5, 1); } .nectar-split-heading[data-animation-type="line-reveal-by-space"] span .inner { position: relative; display: inline-block; -webkit-transform: translateY(1.3em); transform: translateY(1.3em); } .nectar-split-heading[data-animation-type="line-reveal-by-space"] span .inner.animated { -webkit-transform: none; transform: none; opacity: 1; } #ajax-content-wrap .nectar-split-heading[data-text-effect="none"] { opacity: 1; } .nectar-split-heading[data-animation-type="line-reveal-by-space"][data-align="left"] { display: flex; justify-content: flex-start; } .nectar-split-heading[data-animation-type="line-reveal-by-space"][data-align="center"] { display: flex; justify-content: center; } .nectar-split-heading[data-animation-type="line-reveal-by-space"][data-align="right"] { display: flex; justify-content: flex-end; } @media only screen and (max-width:999px) { .nectar-split-heading[data-animation-type="line-reveal-by-space"][data-m-align="left"] { display: flex; justify-content: flex-start; } .nectar-split-heading[data-animation-type="line-reveal-by-space"][data-m-align="center"] { display: flex; justify-content: center; } .nectar-split-heading[data-animation-type="line-reveal-by-space"][data-m-align="right"] { display: flex; justify-content: flex-end; } } .nectar-cta.hover_color_fc57ac .link_wrap:hover { background-color: #fc57ac !important; } .nectar-cta.text_hover_color_ffffff .link_wrap a { transition: none; } .nectar-cta.text_hover_color_ffffff .link_wrap:hover { color: #fff; } .nectar-cta.font_size_desktop_1-1vw, .nectar-cta.font_size_desktop_1-1vw * { font-size: 1.1vw; line-height: 1.1; } body #ajax-content-wrap .col[data-padding-pos="left"] > .vc_column-inner, #ajax-content-wrap .col[data-padding-pos="left"] > .n-sticky > .vc_column-inner { padding-right: 0; padding-top: 0; padding-bottom: 0; } #ajax-content-wrap .nectar-responsive-text * { margin-bottom: 0; color: inherit; } #ajax-content-wrap .nectar-responsive-text[class*="font_size"] * { font-size: inherit; line-height: inherit; } .nectar-responsive-text.nectar-link-underline-effect a { text-decoration: none; } .col.padding-5-percent > .vc_column-inner, .col.padding-5-percent > .n-sticky > .vc_column-inner { padding: calc(600px * .06); } @media only screen and (max-width:690px) { .col.padding-5-percent > .vc_column-inner, .col.padding-5-percent > .n-sticky > .vc_column-inner { padding: calc(100vw * .06); } } @media only screen and (min-width:1000px) { .col.padding-5-percent > .vc_column-inner, .col.padding-5-percent > .n-sticky > .vc_column-inner { padding: calc(( 100vw - 180px ) * .05); } .column_container:not(.vc_col-sm-12) .col.padding-5-percent > .vc_column-inner { padding: calc(( 100vw - 180px ) * .025); } } @media only screen and (min-width:1425px) { .col.padding-5-percent > .vc_column-inner { padding: calc(1245px * .05); } .column_container:not(.vc_col-sm-12) .col.padding-5-percent > .vc_column-inner { padding: calc(1245px * .025); } } .full-width-content .col.padding-5-percent > .vc_column-inner { padding: calc(100vw * .05); } @media only screen and (max-width:999px) { .full-width-content .col.padding-5-percent > .vc_column-inner { padding: calc(100vw * .06); } } @media only screen,print { .wpb_column.force-desktop-text-align-left, .wpb_column.force-desktop-text-align-left .col { text-align: left !important; } .wpb_column.force-desktop-text-align-right, .wpb_column.force-desktop-text-align-right .col { text-align: right !important; } .wpb_column.force-desktop-text-align-center, .wpb_column.force-desktop-text-align-center .col, .wpb_column.force-desktop-text-align-center .vc_custom_heading, .wpb_column.force-desktop-text-align-center .nectar-cta { text-align: center !important; } .wpb_column.force-desktop-text-align-center .img-with-aniamtion-wrap img { display: inline-block; } } .wpb_column[data-cfc="true"] h1, .wpb_column[data-cfc="true"] h2, .wpb_column[data-cfc="true"] h3, .wpb_column[data-cfc="true"] h4, .wpb_column[data-cfc="true"] h5, .wpb_column[data-cfc="true"] h6, .wpb_column[data-cfc="true"] p { color: inherit; } #ajax-content-wrap .vc_row.left_padding_8pct .row_col_wrap_12, .nectar-global-section .vc_row.left_padding_8pct .row_col_wrap_12 { padding-left: 8%; } #ajax-content-wrap .vc_row.right_padding_8pct .row_col_wrap_12, .nectar-global-section .vc_row.right_padding_8pct .row_col_wrap_12 { padding-right: 8%; } .wpb_column.border_style_solid > .vc_column-inner, .wpb_column.border_style_solid > .n-sticky > .vc_column-inner { border-style: solid; } body .container-wrap .vc_row-fluid[data-column-margin="50px"] > .span_12, body .container-wrap .vc_row-fluid[data-column-margin="50px"] .full-page-inner > .container > .span_12, body .container-wrap .vc_row-fluid[data-column-margin="50px"] .full-page-inner > .span_12 { margin-left: -25px; margin-right: -25px; } body .container-wrap .vc_row-fluid[data-column-margin="50px"] .wpb_column:not(.child_column), body .container-wrap .inner_row[data-column-margin="50px"] .child_column { padding-left: 25px; padding-right: 25px; } .container-wrap .vc_row-fluid[data-column-margin="50px"].full-width-content > .span_12, .container-wrap .vc_row-fluid[data-column-margin="50px"].full-width-content .full-page-inner > .span_12 { margin-left: 0; margin-right: 0; padding-left: 25px; padding-right: 25px; } .single-portfolio #full_width_portfolio .vc_row-fluid[data-column-margin="50px"].full-width-content > .span_12 { padding-right: 25px; } @media only screen and (max-width:999px) and (min-width:691px) { .vc_row-fluid[data-column-margin="50px"] > .span_12 > .one-fourths:not([class*="vc_col-xs-"]), .vc_row-fluid .vc_row-fluid.inner_row[data-column-margin="50px"] > .span_12 > .one-fourths:not([class*="vc_col-xs-"]) { margin-bottom: 50px; } } .wpb_column.child_column.el_spacing_10px > .vc_column-inner > .wpb_wrapper > div:not(:last-child) { margin-bottom: 10px; } #ajax-content-wrap .vc_row.inner_row.right_padding_40pct .row_col_wrap_12_inner, .nectar-global-section .vc_row.inner_row.right_padding_40pct .row_col_wrap_12_inner { padding-right: 40%; } @media only screen and (max-width:999px) { .vc_row.bottom_padding_tablet_12pct { padding-bottom: 12% !important; } } @media only screen and (max-width:999px) { .vc_row.inner_row.bottom_padding_tablet_10pct { padding-bottom: 10% !important; } } @media only screen and (max-width:999px) { body .nectar-cta.alignment_tablet_center, body .nectar-next-section-wrap.alignment_tablet_center { text-align: center; } } @media only screen and (max-width:999px) { .nectar-split-heading.font_size_tablet_16px { line-height: 1.6 !important; } .nectar-split-heading.font_size_tablet_16px * { font-size: inherit !important; line-height: inherit !important; } } @media only screen and (max-width:999px) { .wpb_column.child_column.bottom_margin_tablet_0px { margin-bottom: 0 !important; } } @media only screen and (max-width:999px) { .vc_row.top_padding_tablet_12pct { padding-top: 12% !important; } } @media only screen and (max-width:999px) { body .nectar-cta.font_size_tablet_16px, body .nectar-cta.font_size_tablet_16px * { font-size: 16px; line-height: 1.1; } } @media only screen and (max-width:999px) { .nectar-cta.display_tablet_inherit { display: inherit; } } @media only screen and (max-width:690px) { #ajax-content-wrap .vc_row.inner_row.right_padding_phone_10pct .row_col_wrap_12_inner { padding-right: 10% !important; } } @media only screen and (max-width:690px) { .wpb_column.child_column.bottom_margin_phone_0px { margin-bottom: 0 !important; } } @media only screen and (max-width:690px) { .nectar-cta.display_phone_inherit { display: inherit; } } @media only screen and (max-width:690px) { html body .wpb_column.force-phone-text-align-left, html body .wpb_column.force-phone-text-align-left .col { text-align: left !important; } html body .wpb_column.force-phone-text-align-right, html body .wpb_column.force-phone-text-align-right .col { text-align: right !important; } html body .wpb_column.force-phone-text-align-center, html body .wpb_column.force-phone-text-align-center .col, html body .wpb_column.force-phone-text-align-center .vc_custom_heading, html body .wpb_column.force-phone-text-align-center .nectar-cta { text-align: center !important; } .wpb_column.force-phone-text-align-center .img-with-aniamtion-wrap img { display: inline-block; } } @media only screen and (max-width:690px) { .wpb_column.child_column.bottom_margin_phone_40px { margin-bottom: 40px !important; } } @media only screen and (max-width:690px) { #ajax-content-wrap .vc_row.inner_row.left_padding_phone_10pct .row_col_wrap_12_inner { padding-left: 10% !important; } } .screen-reader-text, .nectar-skip-to-content:not(:focus) { border: 0; clip: rect(1px, 1px, 1px, 1px); clip-path: inset(50%); height: 1px; margin: -1px; overflow: hidden; padding: 0; position: absolute !important; width: 1px; word-wrap: normal !important; } .row .col img:not([srcset]) { width: auto; } .row .col img.img-with-animation.nectar-lazy:not([srcset]) { width: 100%; } @media only screen and (max-width: 690px) { #header-outer .nectar-mobile-only.mobile-header li[class*=menu-item-btn-style-button]:not(.menu-item-hidden-text) .nectar-menu-icon { display: block !important; } } nav.rank-math-breadcrumb { margin-top: -20px; } .grecaptcha-badge { visibility: hidden; } .single-post-breadcrumbs { margin: 20px 0px; } .single-post-breadcrumbs a { color: #fc57ac; padding: 0px 10px !important; } .single-post-breadcrumbs span.last { padding: 0px 10px !important; } .single-post-breadcrumbs a:nth-child(1) { padding-left: 0px !important; } .vc_custom_1714262614019 { margin-bottom: 10px !important; } .vc_custom_1636697263705 { margin-bottom: 10px !important; }