How we run it
- We use Klaviyo (email & SMS)
- Create auto-flows
- Build behavior-specific segments
- Create branded design templates
- Use GIFs and social proof
- Request reviews weekly
- Email multiple times per week
- Email multiple times per day during promotions
Your emails should sound like your brand voice
You should have created a brand voice and personality for your business. This is what the emails should sound like and feel like to your customers. Give them every reason to like you and communicate with you via email. This will allow you to get more open rates, higher engagement which in turn will have google and other inbox providers to score you better.
Earnings per email
You should be killing off the dead weight in your email lists. If there are people that haven’t opened an email or bought anything in months, purge them. You are paying to host that data for no reason. Every quarter you can be scrubbing your lists with who is engaged and warm and who is cold and no longer listening. This helps determine your accurate ‘Earnings Per Email Contact’ in your account. When analyzing your email metrics, and following these principles of scrubbing your list, you can get a good handle on how much you earn per email contact and the entire channel.
Keep exploring
All services.
Send more, sell more
Email likeyou mean it.
Bring us your list and your brand. We’ll build the flows, segments, and templates that turn it into revenue.